The Gucci cars had striped green, red, and buff material inside, as well as the Gucci's logos and outside color selections. Aldo relegated control of Parfums to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.Īldo Gucci grew into new markets, such as an agreement with American Motors Corporation (AMC), so that in 1972 AMC Hornet small "Sportabout" car became one of the first American cars to give a special luxury made by a famous fashion designer. GAC sold small accessories, such as cosmetic bags, lighters, and pens, which were cheaper than the other items in the company’s accessories catalogue. In 1979, 'Aldo' made the 'Gucci Accessories Collection', or 'GAC', which was meant to increase sales for the Gucci Parfums sector, which his sons controlled.
At the time, the brothers 'Aldo' and 'Rodolfo' controlled equal 50% shares of the company, but contributed less to the company than Guccio Gucci and all his sons did. Gucci stayed as one of the biggest luxury clothes companies in the world, until the late 1970s, when some bad business decisions and family arguments almost made the company bankrupt. At that time, the company also made its famous GG logo (Guccio Gucci's initials), and the Flora silk scarf (worn most by Hollywood actress Grace Kelly), and the "Jackie O shoulder" bag, which was made famous by Jacqueline Kennedy Onassis, the widow of U.S. Gucci decided to grow a lot in East Asia in the late 1960s, opening shops in Hong Kong (China), Tokyo (Japan), and Korea. Arguments about inheritances, stock holdings, and day-to-day operations of the shops often divided the family, and caused alliances to be made. Even in Gucci’s younger years, the family was well known for its arguments.
After Guccio's death in 1953, Aldo helped lead the company to being a major fashion shop in more than one country, opening the company’s first small shops in London, Paris, and New York. Guccio Gucci's wife, Aida Calvelli had a large family, with six children, but only their sons (Vasco, Aldo, Ugo, and Rodolfo), not their daughters help lead the company.
To ensure their dedication to quality designs, all Gucci bags are made in Italy.One of the many Gucci shops in Milan, Italy From their shoulder bags to totes, Gucci bags exude an effortless elegance that no other designer can replicate.Ĭommitted to the founder, Guccio Gucci’s vision for the fashion house, Gucci handbags feature fine designs, incredible attention to detail, and exclusively sourced material. Founded in 1921, the Florence-native brand has curated a wide collection of Gucci bags. Synonymous with Italian luxury and glamor, there are few design houses that can boast the same prestige as Gucci.
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